Google Offers its Free Software to Microsoft Office Users Who Leave it

Google hardened its attacks against the lucrative package of Microsoft Office programs, was reported on Monday, in an attempt to hit its old rival where it hurts.

The goal is companies and government agencies that pay to work with the word processor, email, calendar, spreadsheet and other Office programs.

If they leave Microsoft, Google will allow them to use their own parcel without cost, which usually costs 5 to 10 dollars per user a month.

“Google for Work” software will be free for as long as customers have the contract with Microsoft or any other vendor. The offer will be open for the next six months in the United States and at some point will extend to other countries.

Google is limiting free use to 3.000 people per customer defector. Even with that restriction, the company expects 180.000 to 360.000 dollars in annual revenue if a company with 3.000 people accepts the offer.

Google pays for costs incurred in change

As an additional incentive, the company offers a payment of up to $75.000 to each company that changes its software to cover the cost of making the change.

Google, which is now owned by a newly formed company, called Alphabet Inc., did not mean how much you have budgeted for this recent attack on Microsoft Corp. Google estimates that more than 600 companies have at least 10.000 employees who use Work.

The offer highlights Google’s confidence in the quality of its software and is determined to hit one of Microsoft’s most profitable franchises, said Jim Lundy, an analyst at Aragon Research. The specialist estimates that Microsoft customers currently pay 12 to 20 dollars per user under contracts that last for several years.

Office generated $23.5 million of dollars to Microsoft, almost a third of the revenues of the software company, in the fiscal year that ended in June.

Digital advertising continues to represent virtually all of Google’s income, which totaled $66 million last year. The Mountain View-based company, California, has earmarked some of the money to subtract Microsoft’s dominance from the Office software since it introduced a series of rival programs nearly a decade ago.

Technology and Media

The emergence of technology in the media has affected them in an important way.

The emergence of technology in print media, television and radio has been great and has affected them in an important way.

The print media has been, perhaps, the most affected by the Internet and social networks. For example, in the case of the attack in Barcelona, all relevant information was uploaded to cyberspace minutes after this unfortunate fact occurred. Twitter, Facebook, YouTube, Instagram are social media in which you can perceive how users are a real competition from journalists, as they report on what is happening in the world in a short time.

The problem is that in these sources, the possibility of finding information that is not credible is high. Interviews, research and opinion columns remain very important. When you read information on the Internet, the reader can choose the one you want and when you want, what does not happen in the printed media, because these give you know only what they consider important, and thus, you have no option to select anything different.

The television is also being affected by the TV OTT service (‘ Over the Top ‘), as it is said to be seen on the internet, such as Netflix, Hulu, Crackle and other similar. The OTT TV is growing very quickly and is much cheaper than subscription television. Note that if you are using many applications of OTT, such as HBO, Hulu, Netflix, which charge a monthly, the total of all charges may not be very cheap. Many content generators have launched an application and charge to see their programs.

The radio is, in my opinion, the least affected. There are applications that allow the user to listen to stations from all over the world. In music there are many applications that allow you to hear, paying a small monthly sum, great content in high quality. Satellite Radio is a modality that exists years ago, but has not taken off as expected. Stations that can be heard on the internet are already something very popular. It is important that they all get into cyberspace by opening their streaming channel and leaving their programs stored for a few days so that they can hear days after they have been issued.

2017 Telecommunications Sector

A stick on the wheel of Industry progress is the delay in the auction of the spectrum of 700 Mhz.

In Colombia, where there are now many sectors quite fallen due to the unfortunate and unintelligent tax reform, one must emphasize that has decreased in a very worrying percentage, close to 20%, and is that of telecommunications, especially the of cellular operators.

It has presented situations that have made the money that the concessionaires of this service had ready to be invested in other countries and not in Colombia. One of them was that of the reversal, which, after a tough legal fight in which it was apparently determined that it was not to be done, the state finally charged it and had to pay it. It is not enough to say that this money will come out of the pockets of Colombians who use these services. This demonstrates a legal weakness in the management of telecommunications issues, which generated a difficult barrier to jump when it comes to investing silver.

In recent months another stick has been presented in the wheel of progress in this sector, and is the new delay in the auction of the spectrum of 700 Mhz, which has a positive impact on operators to grow and offer better services, higher speed and lower cost. In addition, the current obstacles, called spectrum stops, should be eliminated, which cause not all operators to compete in that auction, because they would be exceeded. This topic must be studied and reformed so that there is a good balance, good competition and that is fair for all operators.

This, added to the roll of the little legal certainty, makes that many companies that had their talk saved to invest in Colombia have made the decision to invest in other countries that do pay the ground for this key sector for the progress of the Technology to grow. Another factor is that the state is a partner of three of the cell phone operators: Movistar, UNE and ETB. This requires that the converged regulatory entity to be created is independent, so that the state will show balance in the decisions taken on this sector. or sell their stakes. This is indeed necessary, more so when the justices, even in the high courts, are corrupt. The time has come when the state shows Colombians transparency and honesty.

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